Client : SIDIZ
Agency : The Mill
Date : December 2023
Agency : The Mill
Date : December 2023
Role - Shading, Lighting, Rendering
Software - Maya, Arnold, Nuke
- Visual Development
I participated in the project from the pitching stage, where the goal was to effectively convey Sidiz’s core values of 'Professionalism,' 'New Standard,' and 'Ergonomics.' Through lighting, I emphasized and highlighted each of these elements, carefully selecting and focusing on how they were represented. This approach was reflected not only in the product itself but also in the environment where the product was placed, aiming to deliver more depth and sophistication through the lighting design. As a result, the pitch was successful, leading to the initiation of the Sidiz project.
