Client : OTTOGI
Agency :
Date : May 2024
Agency :
Date : May 2024
Role - Modeling, Texturing, Shading, Lighting, Rendering, Precomp (Fried Egg)
Softeware - Houdini, Arnold, Zbrush, Substance Painter, Nuke
- Process
To celebrate Ottogi Curry’s 55th anniversary, a video featuring the three main ingredients of curry was showcased on the DOOH billboard at Coex, Samsung-dong, Seoul. I was responsible for modeling, sculpting, texturing, shading, and lighting one of the key ingredients—the fried egg. Unlike the shrimp and meat skewers, the fried egg couldn’t rely on photogrammetry data, so I had to approach it through sculpting, texture painting, and shading.
In ZBrush, I sculpted the crispy edges of the egg white and created crater-like holes on the surface. Then in Substance Painter, I created the color map, reflection mask, SSS mask, and transmission mask. Using these maps, I shaded the egg in Houdini with Arnold Renderer. Since the three ingredients share the same environment, we used the same light rig, but I added rim lights and highlights to emphasize the silhouette of the fried egg.
- We cooked a real fried egg at the office, filmed it in slow motion, and observed it under various lighting conditions to study its material qualities. I used these real-life references throughout the project.
